How & Why You Should Be Building Links Manually

There are a variety of ways you can build links for your company. Doing so can help increase your website’s ranking, and it can produce more tips to your business. However, how you go about building the links for your site is critical. You don’t want to end up penalized for using illegal methods. It’s hard to get off Google’s radar after committing a “crime” against their search engine. An SEO agency can help steer you clear of issues with Google.

There are two options you have for building links correctly naturally and manually. For the sake of this article, we will focus on how you can build links manually.

Why Manual Link Building?

This form of link building takes more precision and planning to pull off. In this case, you are creating high-quality content specifically for a particular audience and publisher. You can find various sites within your industry that you can offer guest posts to. The idea is for you to continuously write these tailored pieces, which will all have links pointing back to your website.

As time goes on, your link building profile will increase and so will your traffic, especially if you’re writing for reputable sources with bigger audiences. The great thing about manual link building is that:

It gives you more direction and control, instead of publishing content and waiting and hoping for others to share the link on their blogs.

It provides high scaling since you can gradually work your way up to sources with higher authority.It offers other benefits, like building your personal brand, reputation, visibility, and relationships.

The main disadvantage to manual link building is that there’s a risk of getting penalized by Google if you have your links placed on bad causes. It can also be a time-wasting investment. In this case, your firm can use the services of an SEO organization.

What All Links Should Have

If you want to ensure you build a quality link profile (which you should avoid losing your rank), you must make sure that all of your links have the following:

High-quality sources: The sites you place your links on should have high authority and relevance to your industry. There are different ways you can assess a site to determine if it will help boost or decline your website ranking, such as reviewing its domain authority. You’ll have to work your way up since most high authority sites won’t want to link to yours if it has a low domain authority ranking.

Natural link placement: The link to your website should flow into the content naturally. In most cases, multiple sources can and should be used throughout your piece, one of which should be pointing to your domain. Preferably, your link should have keyword anchor text.

Content relevance and quality: No site, except for spam sites, will want to post your content if it’s poorly written and irrelevant to their audience. Make sure you are writing for their target reader, which should also consist of the same people your business is targeting. Relevance is highly essential, so don’t underestimate it. An SEO agency can help you plan and write content for your link building campaign.

Adds value to readers: Sites with high authority reached their status because they consistently push out content that is valuable to their audience. This will increase your chances of having your content accepted for publishing on their site. It’s critical to read the guest posting guidelines (if available) to determine what type of content they like to publish.

Creating Your Link Building Foundation

It’s hard to have content published on sites with high authority when you don’t have a reputation already. To appeal to quality publishers, you’re going to need to impress them with content that is highly valuable. Your website should also be designed professionally. Build a blog on your site to showcase some of your work – they will likely check this before considering publishing content from you.

SEO Techniques That Every Startup Must Know About

If you are a startup, SEO or Search Engine Optimization might probably be the last thing on your mind! You have enough things to handle and take care of already with the new business. Well, branding and marketing might be at its minimum currently. But, if you are on this route, it’s time to stop, take a break and think! What good are all the efforts you are putting in, if your customers cannot easily ‘find’ you online? It’s going to be really tough to sustain if you aren’t going to do something about your ‘searchability’ online.

Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:

Identify target keywords

The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.

Implement branding efforts

Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.

Focus on content creation

Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.

Commit to social networking

Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.

Install Google Analytics

Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.

Competitor analysis

There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!

Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.

All You Need To Know About Certificates Of Deposits

It’s common to find people disinterested in Certificates of Deposits or CDs. Most people don’t realize that there’re several investment options that fall between the range of savings account and stock market. Such options often provide guaranteed returns on investment and also don’t require a large capital for investment. Certificates of Deposits are one of those investments.

Certificates of deposit are savings deposit accounts of special type in which a promissory note is issued by the bank. Technically they’re not investment accounts, but still they offer interest rates higher than the normal savings accounts. It’ll be better to call these notes “timed deposits” that come with the restriction of not withdrawing the money before maturity. Interest earned is returned to the certificate holder upon maturity of CD. Interest may be compounded daily, monthly or annually depending on the type of CD that you choose.

Different types of CDs come with different requirements, risks, tax implications, restrictions, fees and insurability. New types often appear in the market as conditions change, and not every bank offers all types. Small CDs come with the requirement of less than $100,000 while Large Jumbo CDs come with the requirement of more than $100,000.

On certain types of CDs you may have to report the interest earned every year as a part of your annual income. However, you’ll get your hands on that interest only after the maturity date of CD.

Requirements for obtaining a CD

Documents: For most basic types of CDs all you’ll need is a proof of identification, contact information and checks etc. if you want to deposit initial funds via check. Ask about the acceptable checks in advance to facilitate the process. Also if you’re setting up a CD for your retirement account or a trust account, prepare yourself to provide some information about your co-workers or beneficiaries.

Sources: People commonly obtain CDs from a bank. This allows them to communicate directly with the bank staff about and also ensures the FDIC verification of CD. You can obtain them from brokers too, but in that case you’ll have to ensure the FDIC verification yourself. Usually purchasing from banks remains straightforward while purchasing from brokers remains more complex!

Early withdrawals of CD

Unlike savings bank accounts, CDs aren’t made for providing money whenever you need. You can’t withdraw money from a CD before maturity date. If you do, you may’ve to pay some part of your interest as penalty.

Planning Your Exit Strategy in a Land Investment

When investing in land, your exit strategy is an important consideration.

Timing is everything, particularly in how investments pay off. The investor in raw land needs to know when the asset will increase to its optimum sale price.

The goal of all investing is to make money, to sell at a price higher than that at which the investment was purchased. But that simple formula fails to factor in the extremely important matter of timing: how long it takes for the investment to achieve that optimal price, as well as how the timing affects the investor. Taking a good profit in one year might be disadvantageous over taking it in another, largely due to taxation.

The essential nature of timing – when to invest and when to disinvest – affects all classes of investments, both those in the traditional markets (stocks, bonds, REITs) and the less traditional real asset categories (strategic land/hedge, property funds, precious metals, minerals, rarities such as antiques and fine art, etc.). Much of that has to do with the intrinsic (some might call it organic) nature of the investment and how it relates to macroeconomic dynamics, while external factors such as government subsidies and regulations can affect it as well.

A good example is renewable energy in Germany. A robust government sponsored program (“100,000 roofs” and the Renewable Energy Act) fostered small and medium-sized companies (as well as university research in partnership with them) to develop photovoltaic, wind, biomass/waste and hydroelectric electricity sources. With government supports and guarantees, investors had a good sense of where things were going and when. The timing of their disinvestment and payback carried more certainty, which of course attracts more investors.

Notably, in German investors in solar PVs and wind can expect the timing of their returns to be shorter than those in hydroelectricity. It simply takes more time to achieve a favourable return-on-investment from dam construction.

In a different asset category, raw land in the UK, the macroeconomics are well understood: the UK population grew 7 per in the decade to 2011, even while the nation’s home builders have not been increasing residential inventory to keep pace. Consequently, there is a housing shortage that will need to be filled eventually (and the sooner the better). The government plays an important albeit indirect role in that local planning authorities are now given greater reign over decisions about land use designation. In other words, if a local planning authority strongly identifies an area for home building or other development, it is far more likely to happen.

To the land investor, ceding land use planning from national to local authorities is very important to timing – and was long awaited. The Kate Barker recommendations in 2004 (the Barker Review of Housing Supply) looked at rising housing costs and the inadequate supply of new homes to meet the need. The Barker recommendations were factored into the modernised core UK planning principles, which include:

• Objectively identify development needs of an area (housing, business, etc.)

• Drive and support sustainable economic development, which includes the delivery of homes, businesses and industrial properties

• Provide the necessary infrastructure to support new developments

• Account for market signals such as land prices and housing affordability, and set strategies for allocating land in sufficient quantity to meet the needs of people and employers

The well-managed land investment can meet these criteria, and as such is more likely to qualify for expedited approvals. The ability to deliver value to investors sooner rather than later is a clear advantage of this.

Individuals involved in any type of investing should get solid counsel from a personal financial advisor. This investment professional should work independently of any financial instrument to holistically review your investments, goals and anticipated expenditures to determine where an asset would be timely.